30 Oct 2024
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Social Selling Toolkit

Updated on 30 Oct 2024
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Social Selling Toolkit

Overview

Welcome to your Social Selling Toolkit! This toolkit will help you easily streamline your social media strategy with ready-to-use graphics and prompts to customize posts that drive engagement.

Keeping things simple with social media is the key to success—it ensures you’re always sharing a clear, consistent message and keeps you on-brand while building product recognition. Repetition makes people remember your brand – the focus creates clarity in consumers’ minds. Remember, effective marketing is saying the same thing a million times, not saying a million different things.

To keep it easy, we’ve chosen 5 core products to promote but feel free to switch things up if you’re passionate about another product. We recommend starting with just 2 of these products to keep your messaging clear and consistent. The 5 core products are Day & Night Cream, Firm Body Contour Cream, LashLush, and the NeoraFit set.

Plus, there is a section of business opportunity graphics, prompts, and example verbiage to support you too.

Note: Check out the Social Media Guide for a deeper dive into social media tactics and how-to's.

Social Selling Simplification Training

For more comprehensive training on maximizing this guide, watch Co-Founder and President, Amber Olson Rourke below.

Make Your Plan

Each day show up as YOU in your personal life - what is your movie? Your Neora content is your commercial.

There are tons of ways to make your content shine! Use the weekly cadence below to plan out your Neora content—and don’t forget, your followers love seeing you! Add a selfie or video to make it personal and engaging.

Tap here to expand for a detailed explanation of the daily content topics in the above graphic.

Monday: Business Story Day
Share your personal journey as a Neora Brand Partner! People connect through stories, and many do not know what being a Brand Partner really looks like. This is your chance to show them what it’s all about, relate to your audience, and let them get to know you better through your experience.
Examples: Take a selfie of you working outside, taking a mid-day walk, being able to volunteer, etc.

Tuesday: Value Add Content
Post content that is not product-centric, but is still something that supports the Neora product you’re focused on sharing. This content should bring VALUE to your audience.
Examples: Share a healthy recipe such as a mocktail with YouthFactor or your favorite recipe with our Protien Powder.

Wednesday: Product Focus #1
Share about one of the products you have chosen to focus on - you can use the graphics and prompts in this toolkit to help get you started. Don’t forget to add YOU to the content.
Examples: Share a “Get Ready with Me” video, Instagram reel with one graphic followed by a reel of the product in action, before + after photos, etc.

Thursday: Promo/Flex Day
Get creative and post what speaks to you. If you’re stumped, it’s a great day to share something about a current product promotion.
Examples: Post a fun engagement post such as a selfie with “How are you feeling today? Using emojis only comment below!” or highlight/demo how one of the products in the current promotion look, feel, smell and work for you in a video.

Friday: Product Story Day
Share a story about how one of the two products you’re focusing on has made an impact or provided a solution for you or a customer.
Examples: Share your honest experience or a customer review, before + after photos, or a “wow” factoid about our products and ingredients.

Saturday: Product Focus #2
Share the other Neora product you have chosen to focus on - you can use the graphics and prompts in this toolkit to help get you started. Don’t forget to add YOU to the content.
Examples: Share a quick video or write why you love a product or show your own personal results overtime paired with some of our graphics.

Sunday: Value Add Content
Post content that is not product-centric, but is still something that supports the Neora product you’re focused on sharing. This content should bring VALUE to your audience.
Examples: Post about something you’re doing to improve your wellness journey or share a personal development moment or takeaway you had from listening to a Built to Win podcast.

Using a Content Planner

Here’s an example of how to plan your week using content ideas!

If you’re a Canva user and like the layout below, check out this link to a blank Content Planner template you can customize. In addition, use the Brand Partner Monthly Social Media Calendar for daily prompts to kickstart your creativity.

Create Compelling Content

Make your posts pop with captions that grab attention, share value, and invite engagement. Keep it in your own voice! Remember this social media conversion formula = consistent content —> creates conversations.

What to include:

Hook: Start with something catchy. You have 3 seconds to catch people’s attention and the initial thing they see or read should answer “what’s in it for me?” Example: “Ready for glowing skin without the chemicals?” or “Say goodbye to retinol, try this!”

Personal Story: Share your personal experience or a customer testimonial. Example: “I’ve been using [product] for 30 days and I’ve seen a HUGE difference in my….”

Call to Action: Get people involved! Example: “Curious about [product]? DM me!” or “Drop a [emoji] if you’re struggling with [problem].”

Hashtags: Use our recommended hashtags in the Graphics + Prompts section! They make your content more searchable to people looking for the types of products you’re sharing, boosting your chances of being discovered by new audiences and help expand your network.

Additional Tips

Refresh Your Bio: Make sure your bio is clear and up to date! Let people know what solutions you offer and include a direct link to your personal shopping site.

Stick to a 90-Day Cycle: Don't worry about repeating content! People need to see things multiple times for it to stick, so rinse and repeat every 90 days.

Post Consistently: Plan a steady posting schedule to stay visible like the weekly schedule provided in this toolkit.

Shoot to post daily. Focus on progress over perfection. Use time blocks for content creation you can create a weeks’ worth of content in a one-hour block of time!
Include a shopping link to the product you are recommending they purchase. At the end of each story series, make sure to include a link to the product you are recommending they purchase. Make it a one-click experience for your viewers.

Audience Engagement: Ask yourself these key questions…

Who am I talking to?
Who’s posts am I interacting with?
Who am I messaging?

Social platforms use these interactions to decide who sees your content. If you’re mainly engaging with other Neora Brand Partners, your content is likely being shown only to them—not ideal for growing your sales. To reach potential customers or new Brand Partners, focus on engaging with your target audience.

3 Simple Steps to Boost Engagement:

Respond to comments and messages quickly.
Engage with your target market to increase the likelihood of them seeing your content
Encourage customers to tag you when they try your products.
Use polls or questions in Stories to spark conversations about the product benefits.

Most Importantly - Have Fun! Social media is all about connecting and sharing. Be yourself, stay honest, and enjoy the process!

Graphics + Prompts for the 5 Core Products

Tap each section below to check out the graphics, prompts, and sample captions! These are great thought-starters but remember – your followers want to see you. While the graphics are awesome and visually stunning, always pair them with a real photo or video of yourself or a customer. Personalize it, make it yours, and have fun with it! We can't wait to see the magic you create!

Note: You can download all social graphics from the Marketing Center in your Back Office or click the thumbnails below for each product section.

Day + Night Cream

Click here to download all the Day + Night Cream social graphics shown below OR click the thumbnails for each product section to download social graphics for that specific topic.

Hashtags: #Neora #NeoraDayNightDuo #SkincareRoutine #SkincareTips #CleanBeauty

Problem & Solution

Personalization Prompt:

Post this graphic and add your own image showcasing your clean skincare lineup. Show how a simple, minimal routine can still deliver amazing skin results.

Example caption verbiage: “Using too many different ingredients can lead to skin irritation. When it comes to achieving radiant, glowing skin, less is more. Drop a heart and I will send you a free sample of my go-to routine.”

Get Ready with Me

Personalization Prompt:

Share this graphic and record a video of your day or night skincare routine and highlight how a simplified routine can deliver more targeted results for healthier skin.

Example caption verbiage: “I’m too busy for a complicated skincare routine! Drop a blue heart 💙 if you feel overwhelmed by all the skincare products on the market and I will send you my go-to streamlined routine!”

Real Results

Personalization Prompt:

Post this graphic and add your own before/after photo to showcase how radiant and healthy your skin still looks. Don’t have a beautiful before photo? Just add your favorite well-lit selfie showing off your beautiful skin!

Example caption verbiage: “Who says your skin can’t look better with time? See the difference years of using clean, powerful skincare can make. Comment “TRANSFORMATION” if you are ready to start your own transformation.”

Did You Know?

Personalization Prompt:

Share this graphic and record a face-to-camera video comparing retinol to Bidens Pilosa. Make it personal by sharing your own experience with retinol if you have used retinol before - e.g. how it caused dryness or thinning - and why Bidens Pilosa has been a better alternative for your skin.

Example caption verbiage: “Is retinol drying out your skin? I use a clean retinol alternative; here’s why you should make the switch...”

Us vs. Them

Personalization Prompt:

Use this graphic and follow it with a video sharing why you made the switch to Neora’s skincare products and how they have stacked up to others you have tried.

Example caption verbiage: “Have you heard of micro-dusting? Here’s why I choose skincare with clinical-level concentrations…”

Firm Body Contour Cream

Click here to download all the LashLush social graphics shown below OR click the thumbnails for each product section to download social graphics for that specific topic.

Hashtags: #Neora #LashLush #LashSerum #LashandBrownSerum #NaturalLashSerum #HormoneFreeLashSerum

Problem & Solution

Personalization Prompt:

Post this graphic and add a photo of yourself that shows off the area you feel most confident about after using Firm — whether it’s your decolletage, upper arms, or thighs. An example would be poolside/beachside in a spaghetti strap top/dress.

Example caption verbiage: “Confidence looks good on me! After using Firm, I love how smooth and toned my [decolletage/arms/thighs] feel. Drop a pink heart 💗 if you’re ready to flaunt your best self!”

Get Ready with Me

Personalization Prompt:

Share this graphic followed by a video of your morning, after-shower or bedtime routine using Firm. Show how thick and rich Firm cream is and apply it to areas you like to target.

Example caption verbiage: “This cream has been a game-changer for me, and it’s all about feeling confident in your own skin. Comment “FIRM” and I will send you more info on how it can do the same for you.”

Real Results

Personalization Prompt:

Post this graphic and then share a face-to-camera video sharing how Firm has helped people feel more confident in their skin. Use the before-and-after images in the top right corner and point to them to emphasize the amazing results Firm delivers.

Example caption verbiage: “Ready for a confidence boost? I’ve seen so many Firm transformations - just check out these results!”

Did You Know?

Personalization Prompt:

Use this graphic and share an image of yourself holding Firm with an expression of excitement to celebrate Firm’s incredible milestone—more than 4 million bottles sold! Make your energy match the enthusiasm of this achievement.

Example caption verbiage: “More than 4 million bottles of Firm sold! Want to know what the buzz is all about?”

Us vs. Them

Personalization Prompt:

Take this graphic and record a face-to-camera video highlighting the clean ingredients in Firm—Bidens Pilosa, caffeine, willow bark, forskohlli root, and green tea. Share how these ingredients work to firm, tone, and smooth the skin and emphasize the clean beauty benefits that set Firm apart.

Example caption verbiage: “Ever wonder what’s behind Firm’s incredible toning power? It’s all in ingredients! Ready to try a clean alternative to banish cellulite and dimple skin?”

LashLush

Click here to download all the LashLush social graphics shown below OR click the thumbnails for each product section to download social graphics for that specific topic.

Hashtags: #Neora #LashLush #LashSerum #LashandBrownSerum #NaturalLashSerum #HormoneFreeLashSerum

Problem & Solution

Personalization Prompt:

Share this graphic and add your own before-and-after photos of your lashes and brows to show the real results of using LashLush. Don’t have your own before/after photo? Use a selfie of you holding the product.

Example caption verbiage: “STOP putting harsh hormones and prostaglandins near your delicate eyes! I’ve switched to something better—LashLush….”

Get Ready with Me

Personalization Prompt:

Share this graphic and record a how-to-video demonstrating how you apply LashLush to your upper lashes, lower lashes, and brows. You can either narrate the steps as you go or add music with text callouts to guide viewers through the process.

Example caption verbiage: “I decided to ditch the false lashes and microblading for this! Watch how easy it is to apply LashLush for fuller, longer lashes and bold brows.”

Real Results

Personalization Prompt:

Post this graphic and add a close-up image of yourself holding LashLush near your eye area. Show off the product and your natural lashes and brows at the end of the carousel.

Example caption verbiage: “Want to know my secret to my lash and brow transformation? This clean beauty essential is a total game-changer! Drop an eye emoji 👁️ if you’re ready to be in your lash and brow era.”

Did You Know?

Personalization Prompt:

Take this graphic and add a beautiful photo of your LashLush placed in your bathroom. This setup emphasizes the clean, natural qualities of the product. Use this image to highlight the importance of choosing products with safe, non-toxic ingredients.

Example caption verbiage: “Are you ready to say goodbye to harmful chemicals and yellow to healthier, fuller lashes and brows? You can even use this on lash extensions, ask me how!”

Us vs. Them

Personalization Prompt:

Use this graphic and record a face-to-camera video explaining the potential dangers of using products with prostaglandins, such as irritation and long-term eye damage. Highlight how LashLush’s clean formula avoids these harmful ingredients, offering a safer way to achieve fuller lashes and brows. Feel free to insert images of the damage caused to the eyes after using lash serums containing hormones.

Example caption verbiage: “Did you know that products with prostaglandins can harm your eyes over time? That’s why I switched to LashLush—no harmful ingredients, just safe, clean beauty for fuller lashes and brows.”

NeoraFit Set

Click here to download all the NeoraFit Set social graphics shown below OR click the thumbnails for each product section to download social graphics for that specific topic.

Hashtags: #Neora #NeoraFit #HealthandWellness #GutHealth #WeightManagement #FatBrowning #MarineCollagen #CollagenPowder #BeautyandWellness

REMINDER - Neora Wellness Product Disclosure Statements:

These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease. When used in conjunction with a calorie-controlled diet and exercise program.
Individual results may vary.

Problem & Solution

Personalization Prompt:

Share this graphic and record a face-to-camera video discussing the pitfalls of weight loss fads, such as unsustainable results and health risks. Contrast this with the holistic approach of NeoraFit, emphasizing how its three-step system supports healthy weight management, enhances energy, and promotes overall wellness.

Example caption verbiage: “Tried everything and can’t seem to shed the stubborn pounds? It’s time to nourish your body and support sustainable weight management—because feeling great is a journey, not a fad!”

Get Ready with Me

Personalization Prompt:

Post this graphic and record a video or share a picture collage showcasing how you incorporate NeoraFit into your daily routine from morning to night. Highlight each step: starting your day with Slim + Skin, enjoying Block + Balance at lunchtime, and winding down with Cleanse + Calm at night.

Example caption verbiage: “Who’s ready to feel their best and looking for an accountability partner? This system is as easy as 1-2-3 and I promise, no fads or false hopes, just real results!”

Real Results

Personalization Prompt:

Take this graphic and share your own before and after image or a photo of you enjoying a physical activity that you love to highlight how NeoraFit has supported your journey toward better health and wellness. An example after image could be hiking, exercising or an outdoor activity with your family.

Example caption verbiage: “Are you tired of feeling sluggish and unhappy in your own skin? I’ve been on this journey for [X years], and the transformation has been nothing short of amazing!”

Did You Know?

Personalization Prompt:

Use this graphic and record a face-to-camera video where you share interesting fat-burning facts and explain the health benefits of each product in the NeoraFit Wellness Set. Be sure to include your testimonial about the results you’ve noticed since starting your NeoraFit journey.

Example caption verbiage: “Burning fat while boosting wellness? Yes, please! Rady to see what it can do for you? Let’s get fit together!”

Us vs. Them

Personalization Prompt:

Take this graphic and share an image of yourself outdoors, engaging in an activity you love. Include 5 - 6 copy points overlaying the image explaining why consuming clean ingredients is essential for your health and wellness journey.

Example caption verbiage: “What are you fueling your body with? If you’re lacking stamina, you could be consuming harmful additives. Drop a green heart 💚 if you agree that our bodies deserve the very best!”

Slim + Skin

Personalization Prompt:

Take this graphic and record a fun, energetic video of yourself mixing Slim + Skin into your morning beverage. Highlight the key benefits of the collagen in Slim + Skin by adding pop-up callouts throughout the video. For extra engagement, add upbeat music to keep it lively and fun!

Example caption verbiage: “Are you taking collagen supplements and not seeing any results? Not all collagen is created equal, here’s why you need to switch to Slim + Skin - a marine-based collagen instead…”

Business Opportunity

Click here to download all the Business Opportunity social graphics shown below OR click the thumbnails for each product section to download social graphics for that specific topic.

Hashtags: #Neora #NeoraOpportunity #NeoraSideGig #BusinessGrowth #SocialSelling #DirectSales #Opportunity #Entrepreneurship #IncomeOpportunity

REMINDER - Neora’s Earnings Disclosure Statement: No results are guaranteed see https://www.neora.com/earnings for detailed earning information.

Growth Mode

Personalization Prompt:

Take these graphics and create a carousel followed by a video or image at the end that highlights your personal and professional growth as a Brand Partner. Share how this growth is helping you build your ideal lifestyle, whether it’s financial independence, more time for yourself, flexibility in your schedule or something else meaningful to you.

Example caption verbiage: “I’m ready to spill the tea on how I took control of my future! Neora is in serious growth mode. I’m seeing the benefits firsthand—both in my personal development and financial independence. What’s even better, is being part of a community that lifts each other up. Drop a blue heart if you’re ready to design a life that’s right for you!”

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Table of contents

Overview
Social Selling Simplification Training
Make Your Plan
Using a Content Planner
Create Compelling Content
Additional Tips
Graphics + Prompts for the 5 Core Products
Day + Night Cream
Firm Body Contour Cream
LashLush
NeoraFit Set
Business Opportunity